Eco-label "Legambiente Turismo" (Ferrara and Ravenna, Italy)

PROJECT’S BASIS

Legambiente, the environmental more diffused association in Italy, has realized since 1997 the ecological label (ecolabel) "Recommended for the involvement in defence of the environment". This is a label of environmental quality that countersigns the receptive and tourist structures that adopt measures to reduce the impact of their activities on the environment and to promote the territory where they are found. This is a carried out project where the priority objective of the protection of the territory, of the landscape, of the culture, of the traditions and of the history plays for the environmentalism, and for the tourist economy the fact that the environmental quality of the tourist places and of the receptive structures, assumed greater influence in the choice of holidays destinations. This is also a range of simple but effective measures, systematically adopted by the receptive structures but realizable also at home. This mark of ecological quality/label (ecolabel) countersigns the receptive structures (hotels, camping, farm holidays, hostels for youth, residential hotels, B&B) of coastal zones, hinterland areas, art cities, natural parks and other tourist structures that adopt measures to reduce the impact of their activity on the environment and to promote the surrounding territory.

OBJECTIVES AND GUIDE PRINCIPLES

The general objective of the proposal of Legambiente Turismo is to relieve and/or contain the charge on the territory by reducing the environmental impact on tourism; to favor more aware and rich in quality and comfort holidays; to involve the local operators and tourists in a lasting and aware choice.

THE ACTIONS

A receptive and/or tourist structure “Suggested for the involvement in defense of the environment”, engages to improve its environmental management, reducing the critical consumptions, realizing little but effective initiatives, agreed each year with the local groups of adherent enterprises. Main point is also the direct action to sensitize their own guests on the common objective to improve the quality of holidays by safeguarding the environment quality. These actions concern, in particular, the reduction of waste with more focused purchases, the separate collection finalized to the recycle; the water and energetic saving with a rational use of natural resources; the safety of food; the promotion of the kitchen of the territory and of the typical local products; the incentive of the collective transport and of the light mobility; the reduction of the noise pollution in the exercises and the participation in analogous initiatives in the neighbor areas; the promotion of natural and cultural goods; the involvement of guests in the realization of the eco-sustainable behaviors and the distribution of materials that help the information and the control on agreed measures and the participation of tourists to the monitoring and control of the real realization of objectives of environmental management assumed by the exercise and from the hosting tourist structure. Legambiente Turismo realized different versions of the decalogue suitable to bathing areas, cities of art, hinterland and mountain areas, bathing establishments and other tourist structures.

PLACES AND NUMBERS OF THE ADHERENT STRUCTURES.

Receptive and tourist structures (Hotels, camping, farm holidays, B&B, Holidays houses, hostels, residences, bath establishments and other tourist activities) adherent to local projects - besides Legambiente Turismo - local corporate bodies, trade associations and other tourist organizations participate to, today in 11 Italian regions (Abruzzo, Calabria, Campania, Emilia-Romagna, Friuli Venezia Giulia, Lazio, Lombardia, Marche, Toscana, Veneto, Umbria), with 318 receptive and tourist adherent structures, 50.000 sleeping accomodations (and over than 4 millions of presences in 2005) are present.




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